Charles Jeffrey Loverboy is making waves once again with the launch of its latest footwear campaign, which features a unique and captivating approach. Central to the campaign is a series of “screen tests” that bring three distinctive LOVERBOY characters to life. Each character embodies a bold personality and eccentric flair, aligning perfectly with the brand’s innovative and playful designs.
The collection, which showcases six striking styles, is a masterful fusion of classic footwear silhouettes with Charles Jeffrey Loverboy’s signature avant-garde aesthetic. Highlights from the collection include the Sheathed Boot Moggies in sleek black, the playful Mary Jane Moggies in a brown leopard print, and the dramatic Boot Moggies with Claws in black.
Other standout pieces in the collection feature the Sheathed Moccasin Moggies and the daring Moccasin Moggies with Claws. Among the high-profile wearers of the collection is acclaimed actress Tilda Swinton, who has been spotted sporting the eye-catching Moccasin Moggies with Claws.
With this collection, Charles Jeffrey Loverboy once again demonstrates its ability to push boundaries, blending timeless styles with its signature rebellious spirit.
Creative Direction: Charles Jeffrey
Photography: Shahram Saadat
Makeup: Fey Carla Adeji
Hair: Charles Stanley
Charles Jeffrey Team: Charlie Hughes, Moira Gonzalez, Mia Min, Ella Newey
Talent: Tycho Jones, Mei Cheng, Maki Omori
