Reviving its essence with a fresh twist, Salinas combines tradition with innovation in its long-awaited comeback.
If you’re looking for summer inspiration, Salinas’ runway show might just be your ultimate reference.
Featuring a diverse range of products, from traditional bikinis and swimsuits to skirts, dresses, and even touches of tailoring, the brand showcased its beachwear collection on the third day of SPFW. Absent from the official fashion week calendar since edition N45, the label is now under the creative direction of Adriana Bozon from InBrands.
Brazilian identity was intricately woven throughout the collection’s designs, using refined textures and fabrics. The collection also featured a collaboration with the Akra project for straw accessories and Swarovski, known for its iconic crystals. The runway displayed pieces from both the current summer collection, already available in stores, and the autumn 2025 line. To immerse the audience in a world of “sun, salt, and dreams,” the label invited Rio singer Alulu Paranhos to perform songs inspired by the sea, the beach, and Brazil.
While the brand’s new direction embraces trends and innovation on the runway, the lack of representation of diverse body types in the beachwear collection was noticeable and remains an area for improvement.
