The Brazilian Beauty Empire Redefining Luxury, Science, and Female Leadership.
There are leaders who build businesses, and then there are leaders who build movements. Simone Viotto has done both. Her rise at the helm of JK Estética Avançada didn’t happen through shortcuts or loud declarations it happened through strategy, refinement, and an unwavering belief that sensitivity can be a superpower in a world obsessed with hardness.
When Simone stepped into JK Estética Avançada in 2018, the brand was already respected. Today, under her direction, it stands among the most sophisticated beauty destinations in Brazil with a global expansion plan that reads like a roadmap of luxury capitals: Miami, Lisbon, Dubai, Luanda. Her vision has transformed JKEA from a clinic into a full ecosystem of high-end innovation, where technology, artistry, and wellness merge seamlessly.
Simone is soft-spoken, but her presence carries weight. She leads with intuition, precision and purpose and the clinic mirrors that same energy. “Courage,” she says, “isn’t about being louder. It’s about staying loyal to your vision before anyone understands it.”
Walking into JK Estética Avançada feels less like entering a clinic and more like stepping inside a couture atelier of beauty. Every space is curated, every detail intentional, every protocol elevated to a signature experience.
But luxury is only the surface. JK is built on science, results, and innovation, offering one of the most comprehensive treatment menus in Brazil from non-invasive rejuvenation to advanced surgeries.
Below is a glimpse into what powers the JK empire:
FLAGSHIP ADVANCED AESTHETIC TREATMENTS
- EndoLift JK
A revolutionary micro-laser procedure for facial and neck tightening. Minimally invasive, no prolonged downtime pure sculpting and collagen activation.
- Biostimulators
Cutting-edge protocols using Sculptra, Radiesse and collagen-boosting technologies for long-term skin firmness and structure.
- Exosome & PDRN Therapies
Regenerative treatments inspired by cellular repair science ideal for restoring radiance, texture and healing damaged skin.
- JK Lipolytic Enzymes
A branded body-contouring protocol that reduces localized fat with precision.
- JK Acne Protocol & JK Spot Protocol
Exclusive combinations of lasers, medication infusion and skincare to treat acne, melasma and hyperpigmentation.
- Facial Harmonization
From contouring to structural lift a blend of fillers, biostimulators and muscle modulation performed under a golden standard.
HAIR & SCALP INNOVATION
- JK Scalp Treatment
One of the brand’s most requested protocols combining PRP (platelet-rich plasma), LED therapy, microneedling, high-frequency currents and genetic testing to treat hair loss and scalp disorders.
NEXT-GEN TECHNOLOGIES
JK is known for offering the world’s leading devices under one roof:
- UltraFormer MPT
- RedTouch Pro
- Morpheus
- Argoplasma
- Renuvion
- Lavieen Laser
- Etherea MX Laser
- CO2 DuoGlide
- MesojectGun
- EmSella & CM Slim
- Soprano Titanium (virtually painless laser hair removal for all skin types)
This is where the clinical side of the business shines precision, machinery, consistency.
SURGICAL EXPERTISE
Beyond aesthetics, JK houses a strong surgical arm, operated with the same luxury-hospitality standard:
- Liposuction / High-Definition Liposculpture
JK’s signature method blends vibrating cannulas, ultrasound, plasma jet and radiofrequency to achieve sculpted, ultra-defined results.
- Abdominoplasty (Classic & Reverse)
With techniques focused on minimal scarring and enhanced waist contouring.
- Gluteoplasties & B-Waist Remodeling
Body-sculpting procedures inspired by Brazilian proportions and global beauty trends.
- Facial Surgeries
Blepharoplasty, Rhinoplasty (“K-Nose”), Brow Lift, Fox Eyes, and other refinement procedures.
- Intimate Aesthetic Surgeries
Labiaplasty, hymenoplasty, and laser rejuvenation treatments offering women privacy, dignity and empowerment.
A BRAND THAT BREATHES FEMALE LEADERSHIP
But what truly sets JK apart is not the technology it’s Simone. Her leadership style is not built on ego, but on elevation. She mentors female entrepreneurs, strengthens women-led networks, and uses her clinics as platforms for real social impact. Many credit her for proving that empathy is strategy, and that feminine leadership can be refined, quiet, powerful, and still undeniably revolutionary.
“I don’t want to be remembered as someone who succeeded alone,” she says. “I want to be remembered as someone who opened doors.”
And that is exactly what she is doing.
THE FUTURE OF JK: BRAZILIAN LUXURY GOES GLOBAL
With confirmed expansions to the U.S., Europe and the Middle East, JK Estética Avançada is no longer just a Brazilian success story it is becoming a global one. The brand represents a new chapter for Latin American luxury: high-performance beauty backed by science, culture, femininity, and fearless innovation.
Simone Viotto is not simply running a clinic; she is architecting a movement.
One where women lead with intuition.
Where technology serves beauty with respect. Where Brazilian excellence is elevated to the world stage. And where sensitivity, finally, becomes strategy.
